You Can Also Always Do Well No Matter What Is Happening Around You
Before you start saying
your sales isn’t working, have you ever dreamt of how successful you want your
sales career to be?
You may want to be as successful as the top salespeople
whose success Brian Tracy described in the following words,
“Some salespeople
always do well, no matter what is happening around them. They make excellent
money, live in nice homes, drive new cars, and dine in fine restaurants. They
always seem to have money in their pockets and in their bank accounts.
Most of
all, they are happy, optimistic, positive, friendly relaxed, and seem to be in
complete control of themselves and their lives. They are the top salespeople in
every organization and their companies are dependent upon them for continued
results.”
If you are from
the part of the world where I am writing from, you will notice the exact
opposite in salespeople. They never do well, they never seem to be making
enough money, they never live in nice homes, they never drive their own cars, they
never look good talk more of eating good food.
They seem to always lack money
in their pockets and their bank accounts are nothing to write home about.
They don’t seem
to have any reason to be happy, and so you sense pessimism around them all the
time. They seem to be deceiving themselves if they pretentiously speak or act
or stay positive. They force themselves to be friendly.
They are never relaxed.
They seem to be losing control of themselves completely and their lives seem to
be revolving around the vicious cycle of hardship.
They are
therefore the least salespeople in the world, even if they are the top in their
organizations. And their companies that depend on them seem to be the reason
they can’t expect predicable sales results.
It is not that people don’t need
what they are selling, but their approach to their customers drive their
customers away at every point of sales.
Customers to buy
anything just choose not to mind the attitudes of the salespeople there. And customers
don’t even complain because they don’t know if the sales managers in those organizations
have a sales training or not. Why will they have a sales training, when sales
positions are never attractive to college grads?
Over here, sales positions
are reserved for people without a sound knowledge background. They are called
“sales boys” or “sales girls” in very derogatory manners, with the least pay
reserved for them, some earn just $20 per month, and their roles are just to sit
around and wait for customers who they don’t know how to treat well, satisfy or care enough for their retention.
Customers are
not acquired through strategic planning in the part of the world where I am
writing from, they come on their own and no one cares to impress them, so they
can not be conditioned to come back or be retained as satisfied customers.
I do not see salespersons competing
for any laureate and it doesn’t surprise me because they are mostly illiterates
who won’t care a moment about taking sales lessons, and their so-called organizations
don’t know what sales seminars are, so how will they improve?
I have long
harbored a concern for boosting sales in this part of the world, but I have
still been crawling due to the situation I am still struggling to grapple with.
This writing exercise would have been my best shot at taking my sales success
coaching career, to the corridors of the sales force in different organizations around me, but who will give listening ears?
Organizations
don’t care about sales seminars. They don’t train their sales force on
effective sales presentations. It seems like this problem is at the heart of
the massive failure of organizations in this part of the world.
Who will step
in the face of others to challenge the oddity? Maybe you, but not so soon, so
the condition is going to remain odd for some time.
I am making these lessons which I share with you into a seminar to try in your organization first and
foremost. I don’t even see a way of getting a handful of people in the organizations around me to read this and other articles, because they care less about publications.
Maybe, this is to throw a
challenge to any interested salesperson in whichever region to try a sales career to inspire people over here if they will learn.
Or maybe I will
just ask for partners to come and let’s work together to help organizations
plan and achieve sales success to boost industrial productivity in this part of
the world.
I have made my point clear, now this potential sales force training is a gap in nearly all organizations in this part of the world. What is happening over your part?
Take note of the
environmental stimulus of sales around you and see how you can tap into it.
That means the advanced selling strategies you are getting to reflect on, with
me here, should be taken as a guide to look into your context and act in a way
that helps you meet the challenges of sales wherever you are.
Follow the
principle of Cause and Effect and you will get to the heart of the problem in
your area to find the right solution to overcoming the sales challenges around
you, by applying the advanced sales strategy in your context appropriately.
Stay poised for
more lessons on advanced sales strategies in my next post.
To your sales
career success!
Francis Bestman
Isugu.
Advanced Selling
Strategies Success Coach.
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