You want to be great at selling; do you have the right attitude of greatness?
"Developing this attitude of unshakable self-confidence and enthusiasm, no matter what is going on around you, is your passport to greatness in selling.” -- Brian Tracy (Read for more details, inside)
Brian Tracy explains this
attitude as it relates to the 80/20 rule when applied to the individual
salespeople as it is to sales forces saying,
“Fully 80
percent of your success as a salesperson will be determined by your attitude
and only 20 percent by your aptitude.”
You want sales
career success but you put up the attitude of failures, isn’t that why you
aren’t as successful as you want to be?
You will have to put up the attitude of the successful in order to be a successful salesperson.
Remember that
selling takes place every day. Every time you speak with a person about what
you consider good or beneficial for the person to learn, know or act upon,
whether for a profit or not to you, you are involved in selling.
Selling is the
act of persuading another person to believe something about you, about somebody
or about something because they need to respond in a certain way based on their belief.
You want to get a desired response from the person, so you
have to sell your idea in the very persuasive words you use in conversation.
Use of words in
selling could be in written or spoken forms. Whichever way you use words to sell, you
don’t want to always fail.
You want to start succeeding at selling.
Now think
of how successful you will become when you always get people to respond to your
sales communication.
If you earn sales commissions on every response to your sales presentation, you can see how rapidly your earning from sales
commissions will grow when you succeed at selling every time you enter into a
conversation with anyone.
So, having the right attitude is what makes that
success at selling possible every time. Brian explains how the right
attitude relates to sales success saying,
“A positive mental attitude, or a constructive and optimistic way of looking at yourself and your work, goes hand in hand with sales success in every field and in every market. Developing this attitude of unshakable self-confidence and enthusiasm, no matter what is going on around you, is your passport to greatness in selling.”
Apply this idea
in your own environment, you are currently not selling anything, and you are
just thinking of starting a business that will guarantee that you earn from sales percentages every day, rather than not having money to foot your bills.
You don’t have to worry about academic qualifications at this point. You don’t even have to worry about sales experience either.
You only have to consider developing
the attitude of a successful salesperson.
Probably you
have never sold a single product before that earned you sales commission, but
you want to start selling something now. Fine and good. Where do you start
from?
Start from yourself. Before even you start studying the different
products to take to the market, before worrying about sourcing for the
products, and before worrying about targeting the customers, even before
worrying about your marketing plan, first take a look at yourself!
Are you
confident in your ability to sell anything? You better be, otherwise you cannot
close a single sale.
To build confidence, you don’t even have to start
practicing how to sell or becoming an apprentice at selling. No. Just cast your
mind back to the past at different times when you made people do things they had not intended
to do, by persuading them to speak or act in a way you wanted them to.
Can you see how
easy it was for them to change their minds because of you? Selling involves
much of the same thing. So selling is nothing strange.
Believe you have
persuaded someone before to do something you wanted done, apply that same
confidence of persuasion now that you want to start selling actively to build a
successful sales career.
Believe in your
ability to do same to every prospect and you will see the results in terms of
sales percentages that exceed your expectations, even on your first day at selling.
The more confident you are in the act of selling, the more sales
percentages you will win.
Keep winning more by being more confident in your
ability to sell by persuasion.
Stay poised for more insights into the psychology
of selling in the next post.
Memory
Quote:
“We can never give up longing and wishing while we are thoroughly alive.
There are certain things we feel to be beautiful and good, and we must hunger
after them.”
To your sales
career success!
Francis B. Isugu
Advanced Selling
Strategies Success Coach
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