How to build confidence in your selling ability

The product can only sell when you know how to make it attractive to your prospect

Having believed you can sell, choose the product you want to sell and begin your studies of the product so you can effectively communicate its features and benefits to your prospect..      

   

   you don’t just want to believe you can sell; you want to be known for how well you compete by selling as an effective salesperson. Then it is action time. 

   Every sale involves some skills of some kind, and since you cannot sell by merely whispering or using sign language, the first skill you must have is effective communication.

To become effective in communicating any idea in a way that people are persuaded to take action or give a desired respond, you must be able to demonstrate knowledge of idea communicated. 

When you are communicating a product idea, you should know better than others what the product is about.

So, you want to build skill in order to build confidence in your selling ability, you should know the product you want to sell. 

Having believed you can sell, choose the product you want to sell and begin your studies of the product so you can effectively communicate its features and benefits to your prospect.

You cannot excuse your ignorance of the product you are selling. 

You cannot just guess about the product in the market. Before you take the product out, do your research on it. You needed to research the supplier, speak with the supplier, get the product, and try the product yourself.

If you have tried the product, you will be able to learn more about the product from others who have tried the product. Does the supplier have a customer data for the product you are selling?

That data will add to your knowledge of the product, as you will see why the product is attractive to some group of buyers and is not attractive to others. 

You need to know all the features that makes the product attractive. The product can only sell when you know how to make it attractive to your prospect.

If it is a new product in the market, you need to know why the manufacturer created the product in the first place. Who did the manufacturer make the product for? What will the product do for the user?

Gather valuable product knowledge before attempting to sell, 

and doing this will help you build confidence in selling and that will be key to having the right attitude to determine your sales career success. 

Brian adds the requisite detail you need about product knowledge and value in sales career success saying,

“The 20 percent of sales effectiveness that comes from product knowledge and professional selling skills is extremely important as well. It is only when you are thoroughly knowledgeable about what you are selling and thoroughly skilled in your ability to present it effectively that you develop the confidence and self-assurance upon which a positive mental attitude depends.”

So take the next step of studying your product choice and keep your ideas together in a presentable way, as you prepare for selling. 

You will find more valuable ideas about preparing for sales career success in the next post.

Memory Quote: 

“The will to win, the desire to succeed, the urge to reach your full potential … these are the keys that will unlock the door to personal excellence.”

To your sales career success!

Francis B. Isugu

Advanced Selling Strategies Success Coach

http://www.byeaceetioc.blogspot.com